Who am I


That’s what I believe and the foundation of my company. Principle AG focuses primarily on Venture Capital. I invest early; open-minded but cautiously.
I partner with founders and entrepreneurs that have business ideas which tick 3 boxes: innovation, scalability and returns based on social and environmental sustainability. I invest to make you grow with a ‘clean approach’ to making money. Be it in the food, healthcare or technology sector.

Apart from my cash, I like to help you in any way possible: operationally as well as with my network of experts. I’m happy to actively contribute to the success of your business. Generally, I take a meaningful position on a board or a non-executive directorship or as an advisor to lend support and guidance. BUT I stay in the background. It’s you who runs your business! Young, and first-time founders are welcome, too. I expect you to be an ethical visionary, expert in your sector and demonstrate the ability to attract a likeminded team. If you can demonstrate your business idea fills a market gap, a strategy on how to capture and profit from it, then we have a starting point.




My first non-fiction book ‘Riccha Germania, Poveri Tedeschi’ was published by EGEA (Italy) in 2014. My second non-fiction book ‘Ageless Living’ will be published early 2017. I host ‘Ageless Living TV’ on YouTube.


Coaching and Moderation

I’ve partnered with the Deutsche - Medienschule (School for Media & Moderation) in Köln, Germany. We give regular workshops hosting and media training. I’m an event speaker, but also host and moderate business summits and events.


Venture Capital

I invest in business founders and entrepreneurs with ideas that are innovative, scalable and generate returns based on social and environmental sustainability. I invest in the ‘good guys’. I believe business needs to follow a ‘clean approach’ to making money. Integrity and sustainability is key to my investments.



  • Vitality Principles TV

    I'm convinced that everything we do today, determines our life quality in future. Every thought, emotion and action influences how long we live and the way we age. Our choices - each and every one of them - can make or break us. The responsibility lies with us. Vitality Principles TV on YouTube is a video blog featuring interviews with MD's and health experts. They share their advise, tools and strategies on how to transform ourselves to create a lifestyle that supports healthy and vibrant longevity. Together these hands on and easy to implement vitality hacks make up my collection of Vitality Principles. Its holistic approach includes physical, mental, social and financial Vitality Principles.


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