Who we are


That’s what I believe and the foundation of my company. Principle AG focuses primarily on Venture Capital. I invest early; open-minded but cautiously.
I partner with founders and entrepreneurs that have business ideas which tick 3 boxes: innovation, scalability and returns based on social and environmental sustainability. I invest to make you grow with a ‘clean approach’ to making money. Be it in the food, healthcare or technology sector.

Apart from my cash, I like to help you in any way possible: operationally as well as with my network of experts. I’m happy to actively contribute to the success of your business. Generally, I take a meaningful position on a board or a non-executive directorship or as an advisor to lend support and guidance. BUT I stay in the background. It’s you who runs your business! Young, and first-time founders are welcome, too. I expect you to be an ethical visionary, expert in your sector and demonstrate the ability to attract a likeminded team. If you can demonstrate your business idea fills a market gap, a strategy on how to capture and profit from it, then we have a starting point.


Venture Capital

We invest in brilliant people with brilliant ideas! Our mission is to help to shape the future by supporting brilliant entrepreneurs and their innovative minds. We invest in the people that stand for the company and their products. As a team we create long-term strategic partnerships and provide much more than financial support. Our experience and business acumen bring the necessary resources for growth and expansion. We aim to build a winning and profitable business from day one. Through constructive feedback, access to our network and guided support for execution we take young ventures to the next level of success.

Performance with integrity! Our values are based on ‘the good in people’. We strive for mutuality and ‘win-win’ solutions, open-mindedness, performance, teamwork, ethical corporate governance and compliance with the rules to guide our professional and personal behavior.




My first non-fiction book ‘Riccha Germania, Poveri Tedeschi’ was published by EGEA (Italy) in 2014. My second non-fiction book ‘Ageless Living’ will be published early 2017. I host ‘Ageless Living TV’ on YouTube.



As a mentor at CV Labs’ blockchain incubator I help startups on their journey to grow
their business. The incubation program is an intense learning experience that spans for
three months. A unique incubator experience in the heart of the Crypto Valley,
Switzerland is set to help startups increase their knowledge in strategy, business
operations and the blockchain technology.

Coaching and Moderation

I’ve partnered with the Deutsche - Medienschule (School for Media & Moderation) in Köln, Germany. We give regular workshops hosting and media training. I’m an event speaker, but also host and moderate business summits and events.



For questions please use the contact form below or send us an email to